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Why Jute?


Jute is plant based, natural, 100% environmental  friendly, compostable fiber. The claim is like universal truth. Woven jute cloth widely used in carriage, storage and packaging of suitable products for hundreds of years. Jute made tota, grocery and beach bags are artistic in looks and presentable for day to day use. It is strong and durable for multiple use.


According to the Food and Agriculture Organisation of UN - 


  • Jute is sustainable. It is extracted from the bark of the jute plant. Jute plant is an annual crop that takes about 120 days to grow. It is 100% biodegradable, recyclable, and environmentally friendly.
  • Jute has a very low carbon footprint. It is a field crop higher with several times higher CO2 assimilation rate than trees. Per hectare, the jute plant produces 2 tons of dry jute fiber, consumes about 15 tons of carbon dioxide, and releases 11 tons of oxygen.
  • The ecological footprint is low. Jute is traditionally farmed, it is grown in similar conditions to organic produce. No pesticides are used and nothing is genetically modified. The finished goods by jute are also prepared in an organic manner.
  • Low water footprint. The global water supply is diminishing. Jute is mainly rain-fed unlike cotton (2.5% of the world’s water!